How Kia Transformed from a Budget Nameplate to a Fast-Growing Market Leader
In 2023, the brand achieved an all-time annual sales record by delivering 775,532 vehicles to U.S. buyers, representing a 13 percent increase compared to 2022 [source: Kia America announces best‑ever annual sales in 2023]. This rapid growth was accompanied by a rise in U.S. market share to approximately 4.9 percent, up from 4.5 percent the…